Building a Brand: A Blue-Collar Counselor’s Journey From the Beginning
In this first of a two-part series on branding, I take a look at the Blue-Collar Counselor moniker, while also taking a trip down memory lane. The Blue-Collar Counselor Goes to School: It seems that I have always been interested in people and places. Maybe it goes back to elementary school, where, every year, I expeditiously leafed through my Social Studies books looking for all the colorful graphs, charts, maps, and pictures to study that could be contained within the…